Challenges. The first Academia for a Better World Challenge open to “2BUnicorn” companies providing the most innovative solutions worldwide to protect the ocean and leveraging the blue economy will be launched early March 2022. The award ceremony will take place during an exceptional event at the French Pavilion of the World exhibition – Dubai 2020, on March 25-26. The challenge is based on a "Philanthropic Auction" that will reward the best solutions. The most generous donor will also be rewarded.